Additional Radio Copy Samples
Agency: Young & Rubicam Inc-NY
Molson Golden--Radio: 60
"Temple of Apollo"
SFX: Bar sounds. Cool Music.
GUY #1 VO (yells to bartender): Two more Molson Goldens please.
GUY #1 VO (talking to friend): OK, so the concierge's desk rings my room,
tells me my flights been canceled.
Hey, big deal, right. Stuck on an exotic Greek Island.
(Laughs) Things could be worse
So, I take off on my rented 850, no helmet of course,
for one last coastal cruise along the Mediterranean.
There I am, weaving along the winding cliff roads. Shirt off. Sun baking my back. And I start laughing, you know, thinking about all the poor suckers freezing their butts off back in New York.
Anyway, I take some dirt road. To the Temple of Apollo. He's like the Greek god of the sun, love or something like that.
Well, my 850 runs out of gas just as I reach the temple.
But here's the thing, there's some Greek beauty, wearing very little, just standing there, smiling at me.
(Laughs) Says she's an archeology student from Crete. Studying the temple ruins of the mythological gods.
Anyway, the sun starts setting.
She grabs a couple of Molson Golden from her jeep.
Now get this, she insists I stay with her 'til midnight ...watch how the full moon lights up the temple.
(Confident tone) So I do. And we end up spending a couple days together.
Some trip, huh?
GUYS #2 VO (Skeptical): Yeah right... hey, I'll take another Molson....
ANNCR VO: Molson Golden. Because Everyone's Got A Golden Hour.
What's Yours?
Agency: Young & Rubicam Inc.-NY
Molson Golden--Radio: 60
"Backstage Passes"
SFX: Loud concert music
VO: Your buddy got an extra ticket to the sold-out concert.
Company tickets. Some promo stuff.
When you get there, the bands all ready rockin'
There's some screw up with the seats. Instead of row 44. You're fourth row center.
Next to you, an unbelievable blonde in ripped jean shorts.
She's alone. Sent down from the heavens
You bump with her during each familiar song
For the encore set, she sits up on your shoulders
Her smooth, tanned legs drape across your chest
You think, "My aren't we getting friendly"
She runs her long fingers through your hair
And your head starts tingling
Your buddy returns with 3 Molson Golden.
You hand one up to her.
She leans down close. Whispers. Her sweet breath tickling your ear.
Says she's got tickets to the VIP party backstage.
You take a sip of your smooth, easy Molson Golden. And rest it on her bare leg.
She jumps playfully.
You look up, and feel her lips press against yours.
And you pray for time to stand still.
ANNCR VO: Molson Golden. Because everybody has a Golden Hour.
What's yours?
Client: Nickelodeon (Nick Jr) & CBS Radio
“The Playful Parent” :60/:90
VO: Hello, all you new parents out there. Freddi-Greenberg, Editor-in-Chief of Nick Jr. magazine, here today to pass along a few tidbits from The Playful Parent a new series featured in the current issue of Nick Jr.
You know, when you think about traditional parenting, words like “structure” and “discipline” come to mind. Well, things have changed. It’s time to add the word “playful” to the list.
You see, new research has found that playing with your children can have wonderful long-term benefits. That’s right. By just talking, listening and paying attention to your kids as you play together, you can help them become better readers—and help them succeed in school. Playing together also brings families closer. Kids get the sense they’re worthy human beings who deserve your love. Plus, the give-and-take relationship you establish with your kids by playing together during their early years helps them see you as a resource—an ally. And that can help them avoid risky behavior later on—during those turbulent teenage years. The bond developed early can last through those years when your kids face peer pressure to drink, take drugs, and have sex.
Truth is, playtime is not just fun and games anymore. It’s also about long-term benefits for your kids—and for you too.
So, whether it’s an energetic game of catch or a quiet game of checkers, make time to play with your children.
If you want to read more from The Playful Parent series, pick up an issue of Nick Jr. Or check out our website—Nickjr.com.
{SFX: giggling kids}. Okay, enough tidbits for one day. Time to go play!
Additional TV Script Samples
Agency: Young & Rubicam Inc-NY
Molson Golden
Synopsis: Contest where the winner is granted a Molson Golden Hour with his/her celebrity/hero of choice.
SUPER: Molson Golden Presents...
"Who Would You Like to Spend Your Golden Hour With?"
Open on a spinning contest wheel stuffed with contestant names and their "Golden Hour" choices. Sexy Golden Girl (i.e. Jenny McCarthy-type) randomly grabs names, tossing them aside until she finds a "Golden Hour" selection that seems feasible for Molson afford and actually arrange. She hands the winning name through the frame to the Molson Golden on-camera announcer. He's at the bar with contest winner, Fred Barnett, who sits waiting for his "Golden Hour" choice: Spiderman.
Cool Molson anncr: It's time once again to check in on our latest Golden Hour winner, Fred Barnett.
Cheesy applause track.
Cut to Fred at the bar sipping a Molson Golden. He looks nervous.
Cut to earlier that day as Fred gets ready for the big meeting: Watching a few taped episodes of the old show, "Electric Company", featuring Spiderman. Him being picked up outside his house in by the Molson Golden Mobile (an ugly gold-plated stretch limo with neon "Molson" sign in the window). Fred talks openly to camera about why he chose Spiderman for his Golden Hour...
Cut to Spiderman driving in a beat-up VW van. He speaks openly to camera about how he's older now and a little out of shape. Says he rarely can muster up even a little super power needed for a simple "hello" using those floating dialogue bubble over his head. Says he's only dressed up as Spiderman a few times in the last ten years. Usually for public appearances at shopping mall "Grand Openings". His real job now is a toll collector on the GW Bridge.
Cut to Spiderman in his apartment earlier that day. His VO is heard as we watch him get ready for the meeting with Fred. Pulling out his balled-up Spiderman costume from an old trunk, and ironing out the wrinkles, holding it up for inspection (his face is never shown without his mask).
Cut to Spiderman driving. The Molson cameraman asks him about some of his superhero powers. Can he still shoot "spider string" from his wrists? Spiderman hesitates, looking a bit nervous, then flicks his wrist down to shoot. Some wilted, frayed string falls out of his costume. He mutters something about being out of practice. And says, "Hey, I'm not getting any younger...what's the big deal anyway...I've lost a few super powers...So What! This Fred guy won't know the difference...I mean, he loves me for who I am. Spiderman. Superhero." Just then some guys pull up next to him and start yelling out their car window, "hey Spiderman...shoot some spiderstring, man". Spiderman, still a bit unsettled by what just happened with his "spiderstring", politely waves them off.
Cut to the two meeting at the bar. Fred is over anxious, shaking Spiderman's hand much too hard. The wilted "spiderstring" falls out of his costume. Fortunately, Fred is so "star struck" he doesn't notice Spiderman kick the string under a barstool. Fred hands Spiderman a Molson Golden; they sit at the bar.
Quick cuts of them being chauffeured around in the Molson Golden Mobile. They're out doing fun things together (David Letterman style scenes): Dancing with sexy girls at a nightclub. Fishing together. Playing miniature golf....
The two, obviously, drawing attention wherever they go.
Dissolve to later that evening. The two of them drinking Molson at the bar. Spiderman has his arm over Fred's shoulder, buddy-style. They laugh and "clink" their bottles. A couple of beautiful women have gathered around them.
The Molson announcer slides into frame (Spike Lee-style camera glide) while drinking a Molson. Speaking to camera, Fred and Spiderman in full view over his shoulder, he concludes, "another successful Golden Hour meeting, brought to you my Molson Golden. The beer with the smooth easy taste. Remember, your Golden Hour can be with anyone, anywhere...and its got nothing to do with time". There's loud laughter. The announcer turns back to look. Spiderman fires his "spiderstring" at a couple of Molson Golden bottles at the end of the bar. Connects and pulls them towards him. Just then a floating dialogue bubble appears above his head and reads, "I'm back!". They all cheer at the sight of his super powers. Fred and Spiderman continue to party and flirt with the girls.
Cut to the announcer as he turns back to camera. Molson Golden in one hand, microphone in the other. Emotionally reacting to Spiderman's resurgence of super powers, he says, "that's beautiful, man..." Just then another flirtatious girl enters frame next to him. A floating dialogue bubble appears over her head that reads, "mmmm Molson Golden".
Over the last few moments, information about how to enter the contest zips across the screen quickly, making it impossible to read (which is the point, because Molson can't afford many of these Golden Hours)...."To enter the Molson Golden Hour contest please send your name, address, and Golden Hour choice to...XXXXXXXXXXXXXXXXXXXX.... Hope you're are next winner...."
Agency: Young & Rubicam Inc-NY
Client: Molson Golden
"Golden Hour Contest" Campaign Concept
"AMERICAN GLADIATORS" TV (Sales/Promo spot approx. 2 minutes)
Synopsis: Contest where the winner is granted a Molson Golden Hour with his/her celebrity/hero of choice.
SUPER: Molson Golden Presents...
"Who Would You Like To Spend Your Golden Hour With?"
Open on a spinning contest wheel stuffed with contestant names and their "Golden Hour" choice. Sexy Golden Girl (ie. Jenny McCarthy- type) randomly grabs names out, tossing them aside until she finds a "Golden Hour" selection that seems feasible for Molson to arrange. She hands the winning name through the frame to the Molson Golden on-camera announcer. He's at the bar with contest winner, Gordon Russell, who waits for his Golden Hour choice: the girls from American Gladiator (Sky, Star, Diamond)
Cool Molson Announcer: ...It's time once again to check in on our latest Golden Hour winner, Gordon Russell.
We see Gordon waiting at the bar, drinking a Molson Golden.
Cut to earlier that day, as Gordon prepares for his Golden Hour meeting. Pumping some free weights, so his muscles look good for the Gladiators. Flexing in the mirror. Coifing his hair. We see a poster on the wall of the female Gladiators. Then we see Gordon being picked up outside his LA apartment by the Molson Golden Mobile (an ugly gold-plated stretch limo with neon "Molson" sign in the window). Gordon rides in the Molson limo, and speaks openly into camera about how he thought it would be cool to kick back and drink a few Molson Goldens with the muscular girls. "They're always so intense on the show...thought I'd see what they're like out in the real world... "
Cut to the Gladiator girls getting pumped up. They're asked what they think of this upcoming Golden Hour meeting. Sky gives an evil smile, "I'm flattered that this guy Gordon wants to meet us, but...."" Diamond jumps in, "but he thinks we're just going to hang out and do nothing" Star slam kicks a heavy bag at lightning speed, then adds, "he's gonna have to work for this Molson Golden Hour..." They all say in unison, "he's playing by our rules today..."
Cut back to Gordon in the bar. He's talking to the Molson cameraman. Suddenly, the lights start flickering in the bar, and introductory-style music starts pounding (Michael Jordan-Chicago Bulls-style). Gordon spins around, wondering what's going on. For a moment, the cameraman forgets he's holding rolling footage, and starts frantically spinning around, temporarily giving viewers a less than smooth visual display.
Suddenly, Sky flies into frame from the rafters above. Star sails through an open bar window on a loose rope. And Diamond comes through the front door doing multiple back handsprings, stopping inches in front of Gordon, whose mouth is now hanging open in amazement. He's holding a Molson in his hand, which Diamond gentle takes away, "sorry Gordo, you've got a little work do before you get one of these...."
Cut to all of them in the Molson Golden Mobile. They stop on a dirt road at the base of the California Sierra Mountains. Sky pops open the trunk. There's a cooler filled with Molson Golden. Gordon reaches for one, but Sky slams it shut, "in due time my friend...First there's a little obstacle course we like to put our men through..." Gordon looks down at the clothes he's wearing. Nothing appropriate for physical activity (sport coat, jeans, button down shirt, leather shoes). He chuckles uncomfortably and says, "but I just wanted to hang out with you". Star smiles and slams some mountaineering rope into his gut and says, "this is how we hang out".
Cut to Gladiators and Gordon riding mountain bikes up steep dirt hills, swimming across a lake (it's freezing buy the look on 'ole Gordo's face), jogging through rugged terrain, climbing a mountain wearing full gear. During all these scenes we see that Gordon, who's way behind, and is beat up and exhausted. At one point, back at the Molson Mobile (between activities) he's sluggishly getting his mountain bike from the roof rack. He sees the cooler and tries to sneak a Molson, but the driver stops him, sorry man, they told me not 'til after you finish the course..."
Later, we cut to the Gladiators as they kick back at the top of a mountain sipping an ice cold Molson Golden (they're barely perspiring). Finally, Gordon appears at the edge, draped in mountain ropes, rappelling gear, etc.. and crawls towards them. The Gladiators laugh. He collapses in front of them,"now can I have one". Sky reaches in the cooler, "of course, Gordon..."
Cut to them drinking and laughing. Diamond says to Gordon, "How 'bout another round..." For a moment, Gordon is shocked thinking she means the obstacle course. Then realizes she means another Molson.
Announcer slides into frame (Spike Lee-style)... "Another successful Golden Hour meeting...I think...Brought to you by Molson Golden. The beer with the smooth, easy taste...Remember, your Golden Hour can be with anyone, (he looks around him) anywhere...and its got nothing to do with time".
You hear Diamond voice off-camera as she grabs the announcer and pulls him out of frame, "come on, you're next pretty boy."
Over the last few moments, information about how to enter the contest zips across the screen quickly, making it impossible to read (which is the point, because Molson can't afford many of these Golden Hours)...."To enter the Molson Golden Hour contest please send your name, address, and Golden Hour choice to (fill in location) Hope you're are next winner...."
Agency: Young & Rubicam Inc-NY
Molson Golden & Molson Ice
Treatment for 2-3 minute Sales Promo featuring both Molson Golden and Molson Ice beers
Twin Brothers. Separated at birth. Both Molson drinkers. One brother lives in upstate New York. Drinks Molson Golden. Married, with 3 kids. Sells recycled aluminum siding for mobile home renovations. Attends PTA meetings. Organizes the local recycling drive every year at the Town Hall. The other brother lives in the mountains of Canada. Drinks Molson Ice. He hunts for his food. Catches fish with bare hands. Whittles canoes. Traps furs for clothes. Wrestles moose to the ground, etc. (you get the idea…nature man).
One day, the Molson Golden guy announces to his family that he’s had some sort of epiphany, and is being called by a “force” more powerful than the taste of Molson Golden. He goes on to explain that there’s more to Molson than the smooth, pure taste. He wants to connect at a deeper level with the beer he loves so dearly. So, he’s setting off for Canada to find the “roots” of his beloved beer. He gathers anything he thinks will help him adapt to the Canadian way of life, packs it up in the old station wagon he got years ago from a grateful mobile home owner. Examples of stuff: 3 Canadian geese, hockey equipment, a canoe (aluminum) tied to roof of car. He says farewell to family and friends. During his drive the viewer may periodically hear him practice saying the Canadian phrase “EH” while watching his mouth movement in the rear-view mirror. He just can’t seem to get it right, but keeps trying. He gets to the border; Canadian stuff packed in car, a case of Molson Golden chilling in aluminum cooler, “OH CANADA” playing on his car stereo. A Canadian Monty approaches his car. He wears a red uniform, black Dudley Dooright-style hat, holds a clipboard and whistle. {Rough dialogue here}: Monty asks if his trip is “business or pleasure?” Molson Golden guy says, “Call it what you want. I'm here to uncover the roots of my beer.” Monty asks, “How longs your stay”. Molson guy: “how ever long it takes”. Monty completely understands the man’s mission and says, "God Speed”, then points Molson man towards mountain....
Throughout this piece we quickly cut back and forth from Molson Ice drinking brother (mountain man) to Molson Golden drinking brother. We see Molson Ice brother with a deer on his back, tracking bear, etc. Always has a Molson Ice in his hand. From time to time the Molson Ice brother stops what he’s doing to listen to some faint whisper in floating through the sky. He doesn’t know what it is ...Molson Golden guy hears a whisper too. The brothers are being drawn towards each other through the spiritual force of two perfect beers. It seems having spent so much time in the womb together they are on the same spiritual and beverage wavelength. We see quick vignettes of Molson Golden brother traveling through woods on foot, by canoe, snowshoe, etc., towards the mountain where his brother’s hut is located. When they finally meet. They stare at each other, baffled by the resemblance. Two people in the middle of nowhere that look identical. Without saying a word, the Ice brother slowly hands his brother a bottle of Molson Ice. The Golden brother does the same with his with a bottle of Molson Golden. Together again, at last.
VO: Beer from Canada…
Additional TV Script Samples for Miller Brewing
Agency: Young & Rubicam-NY
Miller Brewing Company
Southpaw Light "Fly"-TV: 30
Open on four guys playing cards at the kitchen table.
SFX: Random poker dialogue
A fly begins to disrupt the game.
SFX: Fly buzzing
MUSIC: "The Good, The Bad, and The Ugly" plays throughout
The stand off begins. Camera cut back and forth as players stare each other down (poker face-style). They look down at their beer caps on the table; finger's twitching, anticipating a draw.
VO: When we decided to double-hop Southpaw Light, we weren't quite sure what effect the unique taste…
Close-up of a player's (Jim) intense eyes staring down his opponent.
VO (continuing): … would have on our beer drinkers
Jim draws his cap first, cocks it back for the strike.
SFX: SNAP!
The cap zings through the air, hitting the fly in flight and killing it.
VO: But, we at Plank Road Brewery figured, 'hey, as long as no one gets hurt…it's a small price to pay for a good light beer.
Jim, the victor, kicks back in his chair, puts his feet up on table, with Southpaw Light in hand....smiles. His buddy, Scott, picks up a chalkboard.
Scott: Nice shot, but you're still down by three…
Cut to chalkboard, revealing the score of the "fly" game. Scott marks the board.
Jim: Aahhh...but the nights still young my friend.
Product shot.
VO/Title: Double Hopped Southpaw Light. We'd explain, but do we have to?
Agency: Young & Rubicam-NY
Miller Brewing Company
Southpaw Light "Baby Elephant" TV: 30
Open on a sunny afternoon in a quiet suburban San Francisco neighborhood. People working in their driveway, watering their flowers, playing in the yard, etc. The sound of a somewhat strange arrangement of the song, "Baby Elephant Walk", is heard faintly in the background.
As people hear it, they stop what they're doing, and out of curiosity search for the source. Other neighbors and some intrigued passersby join in the search. The song grows louder as the group approaches a wooden fence surrounding the back patio of a house.
As they peer over the top of the fence, they see a group of young guys playing "Baby Elephant Walk" by blowing enthusiastically into their
bottles of Southpaw Light.
As the entertainment continues we hear the voice over:
When we decided to double-hop Southpaw Light, we weren't quite sure what effect the unique taste would have on our beer drinkers. But, we at Plank Road Brewery figured, 'hey, as long as no one gets hurt, it's a small price to pay for a good light beer.'
Double Hopped Southpaw Light.
We'd explain, but do we have to?
Agency: Young & Rubicam-NY
Miller Brewing Company
Southpaw Light "Bed of Bottles"-TV :30
Open on a young guy kneeling on the cement floor of his garage. An open bottle of Southpaw Light is next to him. He is pulling empty Southpaw Light bottles from a recycling bin and placing them strategically and carefully on the floor. Many empty bottles are already standing up in a row on the floor, forming the shape of a bed (like a bed of nails). Our guy is just putting on the finishing touches to his bed of bottles. He takes the last sip from the bottle beside him, then carefully puts it in place, completing his bed. He then lies down on top of it and rests comfortably. He lets out sighs of pleasure and relaxation.
Throughout the spot, and up until the voice over comes in, the sounds heard are the clinking of the bottles being pulled out of the recycling bin, and placed on the floor. Also, the voice over should come in after he has completed the bed of bottles, and is resting on it.
Voice Over:
When we decided to double-hop southpaw light, we weren't quite sure what effect the great taste would have on our beer drinkers. But, we at plank road brewery figured, 'hey, as long as no one gets hurt, it's a small price to pay for a damn good light beer
Double Hopped Southpaw Light.
Don't take this beer lightly.
Agency: Young & Rubicam-NY
Miller Brewing Company
Southpaw Light "Bored Games" TV: 30
Open on two guys (John & Rick) playing the board game "Battleship" at the kitchen table. The both have an open bottle of Southpaw Light sitting next to them. The take turns calling out shots. Each time they successfully hit a battleship. They grow bored of the lack of challenge in the game.
John: A-7
Rick: Hit...B-4
John: Hit...F-9
Rick: Hit...C-5
John: (bored): Hit...ahh, I don't know, D-8
Rick: (also bored): Hit! Sunk my battleship...E-2
John: Hit...sunk another one
Rick: Hey man, this game is too easy
John leans down from the table to pick out another game from the pile next to him. We don't see which one he grabs, but as soon as he does, we know it must be "Clue". Immediately we hear Rick mutter...
Rick (super bored): ...the butler did it, with the candlestick
John (sighs): yeah
They both grow frustrated and more bored as they search through the pile of games for something more challenging. They finally give up, lean back in their chairs and continue drinking their Southpaw Light.
Voice-Over is heard throughout spot where appropriate:
When we decided to double-hop Southpaw Light, we weren't quite sure what effect the unique taste would have on our beer drinkers. But, we at Plank Road Brewery figured, 'hey, as long as no one gets hurt, it's a small price to pay for a good light beer.'
Double Hopped Southpaw Light.
We'd explain, but do we have to?
Agency: Young & Rubicam-NY
Miller Brewing Company
Southpaw Light "Predictions" TV: 30
Four young guys in a living room watching a baseball game on a
big screen TV. They're all drinking Southpaw Light. The "play-by-play" announcer is heard. Each of the guys makes a prediction about what's happening in the game, before it actually happens.
Guy #1: Triple play...
Sportscaster: That's one...two...that's THREE!...HOLY COW!
Guy switches channel to a TV show.
Guy #2: Broadcast test
TV Announcer: We interrupt this program...
One of the guys switches the channel to an ESPN type fishing show,
just as a guy hooks a fish.
Guy#2: 17 inch Bass...
TV fisherman: A Bass! Gotta be 'bout 17 inches.
Cut to a phone ringing in the room
Guy #2: Don't answer it, it's your girlfriend.
Voice over heard throughout:
When we decided to double-hop Southpaw Light, we weren't quite sure what effect the unique taste would have on our beer drinkers. But, we at Plank Road Brewery figured, 'hey, as long as no one gets hurt, it's a small price to pay for a good light beer.
Double Hopped Southpaw Light.
We'd explain, but do we have to?
Agency: Young & Rubicam-NY
Miller Brewing Company
Southpaw Light "Captrotters"-TV: 30
Open on a crowded pub. Four young guys sitting at the bar drinking Southpaw Light. Steve starts casually flipping a bottle cap on the bar with his finger. After a few simple flips he pops it up onto his index finger. Then, with his other hand, he begins to spin it like a dish on a pole. After a few tricks he flips it over to his buddy, Randy, next to him. Randy, without missing a beat, catches cap on his finger, does a few tricks himself, then flips it over his head to his buddy, Sam, sitting at the end of the bar. Bar patrons take notice, including a couple of good-looking girls.
Sam: "Coming back at ya"
Sam flips it all the way back to Steve and the entertainment continues.
Voice Over:
When we decided to double-hop southpaw light, we weren't quite sure what effect the unique taste would have on our beer drinkers. But, we at plank road brewery figured, 'hey, as long as no one gets hurt, it's a small price to pay for a good light beer
VO/Title: Double Hopped Southpaw Light.
We'd Explain, But You'd Get Bored.
Agency: Young & Rubicam-NY
Miller Brewing Company
Southpaw Light "Sand Castle" TV :30
Open on a sunny day at the beach. Various people walk along the water. They all stop at the same point and stare in amazement at something they see on the beach (we can't see what they're looking at). More people stop and stare. Dumbfounded by what they see some even begin taking pictures.
We finally cut to what the people have been admiring. An immense, immaculately built sand castle. In front of the sandcastle sit a group of young guys (the builders), lounging in their beach chairs and drinking Southpaw Light. Multicolored toy sand buckets and shovels are strewn about. The guys glance at the gawking passersby with a knowing smile.
Finally, one of the guys looks over to his buddy and mutters,
"You'd think they'd never seen a sand castle before."
We hear the voice over, while the people go by gawking:
When we decided to double-hop Southpaw Light, we weren't quite sure what effect the unique taste would have on our beer drinkers. But, we at Plank Road Brewery figured, 'hey, as long as no one gets hurt, it's a small price to pay for a good light beer.'
Double Hopped Southpaw Light.
We'd explain, but do we have to?
Agency: Young & Rubicam-NY
Miller Brewing Company
Southpaw Light "Quarters" -TV :30
Open on a young guy sitting at his kitchen table. An open bottle of southpaw light and a half full mug stands next to him. A roll of quarters is open and spilled out in front of him. He begins playing the popular drinking game, "quarters". After easily bouncing a couple in a row, right into the mug, he stands up and begins bouncing more quarters from farther away. They also land perfectly in the mug. Then he tries various trick shots (i.e. behind the back, under the leg, off the wall, eyes closed, etc.). Sinking all of them. He stops only once to take a sip of his southpaw light. After which he resumes the game.
The only sounds heard are the ones made by the quarters bouncing off the various surfaces, and landing in the mug of beer. The voice over should come in after he takes the sip of his southpaw light and resumes his game.
VOICE OVER:
When we decided to double-hop southpaw light, we weren't quite sure what effect the unique taste would have on our beer drinkers. But, we at plank road brewery figured, 'hey, as long as no one gets hurt, it's a small price to pay for a good light beer
Double Hopped Southpaw Light.
We'd Explain, But You'd Get Bored.
Agency: Young & Rubicam-NY
Miller Brewing Company
Southpaw Light "Truth About Light" TV: 60
Cast of characters:
Prosecuting Attorney: Loud. Pompous. Really Slick
Defendant: Honest, "wouldn't harm a flea" looking guy in his twenties
Defense Attorney: Mild mannered. Well groomed.
Judge: A typical judge (you know...
We open on a full courtroom. The defense attorney addresses his client on the witness stand.
Defense lawyer (pleasantly): Explain to the jury where you were the night of the murder.
Defendant (truthfully): I was home watching TV. I ordered take out from "Wongs" down the street.
Cut to jury's positive reaction to "Wong's...every local loves "Wong's"
Defendant (continues): ...I have the receipt to prove it.... I called my nephew in Arkansas to see how his baseball game went that night…. I even got the phone records prove it... I remember that evening well, cause I'd bought a six pack of this new beer, Southpaw Light, and was amazed at how good it tasted...
I mean other light beer never tasted that good... I guess it was the double hopped brewing process that--
During this part of the testimony (about the Southpaw Light), the defense attorney begins to look concerned about his client's credibility.
Prosecuting attorney (jumping to his feet): Objection your honor!...A light beer... that taste good...I mean come on!
Judge (agreeing): Objection sustained...
Defendant (with conviction): But, but your honor, it's double-hopped, it's not watered down--
The courtroom moans in disbelief. The defendant shift uncomfortably in his seat. Begins to sweat. The defense attorney looks worried, knows he's in trouble. Shakes his head lightly
Prosecuting Attorney (incredulously): Your honor, please!...Again, I object to this nonsense
Judge (with authority): Objection sustained
DISSOLVE TO:
The defendant in a jail cell. He jumps up just as the guard slams the cell door shut.
Defendant (pleading mercifully through the prison bars): I'm telling you, the double-hops, it makes a difference....
All we see is the guard walking away shaking his head in disbelief.
Product shot
VO/Title: Double Hopped Southpaw Light. We'd explain, but do we have to?
Defendant (off camera/desperate tone): It tastes good. Really, it does...
Agency: Young & Rubicam-NY
Miller Brewing Company
Southpaw Light "Honey I'm Home" TV: 60
Cast of Characters:
Husband: Sincere, good-hearted. 20's
Wife: Loving, Sweet. 20's
Neighbor: Female. 20's
Open on exterior of NYC brownstone apartment building. Late night. Cut to interior apartment. Wife sits at kitchen table worried. Husband enters.
Wife (relieved): Honey, where have you been?
Husband (sincere): Unbelievable day.
Wife (sympathetic): aaww...honey
Husband explains. He's truthful, and his wife believes him.
During his explanation, we dissolve back and forth from husband telling wife the story to the actually scenes he's describing.
Husband (continues/truthfully): ...First I had to work late. Then my car wouldn't start... I go back to my office to call a tow truck, but I locked my keys in the car. So, I run to the bar across the street to use the phone...tow truck says, he'll be they're in an hour. 'An hour'!
Wife expresses her sympathy periodically with phrases like, "oh honey" or "oh baby, I'm so sorry...
Husband (continuing/enthusiastically): So, I order this light beer. Southpaw Light. I couldn't believe how good it tasted...I mean it wasn't watered down like other light beers....
Once he starts talking about Southpaw Light, we see the wife's sympathy fade and her skepticism grow
Husband (continuing)...Bartender says 'cause it's double hopped during the brewing process.
Wife (total disbelief): Peter Joseph Bennett...that is the biggest bunch of garbage I have ever ---
Wife starts to push him out the door
Husband (confused): Honey, what are you doing, I--
Wife (incredulous/angry): ...come on...a light beer that tastes good...Honestly, you could do better than that...!
Husband (pleading/with conviction): ...But, but honey, it's got double hops and--
Cut to outside apartment door, just as the wife slams it in her husband's face.
Husband (begging/weakly): It's, it's double hopped...hopped
A female neighbor across the hall sticks her head out. She overheard the whole argument.
Neighbor (incredulous): Taste good? Nice try, Pete.
Husband turns towards the neighbor door just as she slams it shut. He continues pleading for understanding.
Product shot
VO/Title: Double Hopped Southpaw Light. We'd explain, but you'd be bored
Guy (pleading/off camera): It tastes good. Really, it does...
SFX of light knocking on the door and the faint sound of husband saying, "honey..."
Agency: Young & Rubicam-NY
Miller Brewing Company
Concepts for Richard Attenborough’s Discovery Channel Documentary Style Spots That Capture the Unique Nature Of The Plank Road Brewery's Southpaw Light Beer:
1. SOUTHPAW POACHERS: A story of Southpaw Light poachers who storm the Plank Road Brewery plains in the wee hours of the night. They shoot helpless, freshly brewed, Southpaw Light beers, poaching the caps--leaving the remains of the destroyed Southpaw Light bottles scattered across the open plains.
Our host (Attenborough-type) explains the waste these poacher inflict on the beer drinking community. To simply satisfy their pathetic greed for these unique, collectible beer caps, breaks the hearts of local beer drinkers. They waste that bold flavor of this premium double-hopped light beer. Southpaw loyalists can only shake their heads in sadness, and hope that these irrational men will someday understand crime they are committing.
2. SIX PACK FAMILY OF SOUTHPAW: This is a story of a Southpaw Light family of six (often referred to as, a six-pack) that wandered from the safe confines of the Plank Road Brewery. In most cases, these families find their way back; however, the journey is not always without danger and sometimes tragedy does occur.
{At this point, Southpaw Light's most notorious predator--a thirsty man in his twenties appears in frame and grabs the beer}.
Our host (Attenborough-type) cautiously observes the predator with the Southpaw Light. He continues speaking to camera in a whisper, about the original Southpaw Light taste, and explains that although many of these predators do drink other types of bottled beer, they always returns to the plains of Plank Road Brewery to enjoy the smooth double-hopped taste of Southpaw Light.
3. SPAWNING OF SOUTHPAW: In this story we witness the migration of hundreds of double-hopped Southpaw Light bottles as they swim downstream to spawn at the base of the Plank Road Brewery River. As our host (Attenborough-type) directs the camera to look a few hundred yards downstream, we see a clear shot of the indigenous population of thirsty twenty-something guys/girls who frequent the river's edge during the hot summer months. Several of them, with fishing nets in hand, catch bottle after bottle of double-hopped Southpaw Light. A beer, which until recently (December '95 to be exact), could not be found in these waters.
Client: Glazed Pretzels
Agency: Young & Rubicam- NY
Client: Glazed Pretzels
“On the Fence": 30
Open on a guy sitting on a fence in the middle of a field.
V.O (very dry/tongue-in-cheek): This is Bill. He’s on the fence. He can’t decide what kinda snack he wants. Crunchy. Or sweet.
V.O (continues). Here comes Betty.
Betty enters frame with box of new Glazed Pretzels
V.O. Betty tends to get out more than Bill. She eats new Glazed Pretzels. They're crunchy...and they’re sweet....Look, Betty wants Bill to try some.
Betty: Try some.
Bill: Thanks.
Betty: They’re lightly glazed.
Bill (perplexed): Wow. Lightly glazed.
V.O. Now Bill has two snacks in one... He sure likes that. And sure likes Betty too.
A jarring edit now has Betty sitting next to Bill on the fence. Both are eating Glazed Pretzels.
V.O. Now Bill and Betty are on the fence together...just for pleasure.
Bill seems to want to be alone with Betty and his new snack. We’d better go.
Product shot.
Agency: Young & Rubicam- NY
Client: Glazed Pretzels
"New Snack In Town" TV :30{Rough concept}
Open on a western town. The sign above swinging door reads SNACK BAR. Inside, people sit at the bar nibbling on various snacks, monotone muttering is heard like, “Try this cup cake”, "can I have a pretzels "etc. A confident, attractive woman enters through the swing bar doors and heads to the bar. The snack bartender comes over to her, "What can I getcha, " The woman glances at all the people and what they’re eating then says, "I want it all." The place goes silent. People stop munching on there snacks, and stare at the woman. The bartender stare at her, leans down below the bar, pulls up a box of Glazed Pretzels. Bartender slams the box on the bar, "this just came in, don't know nothin' 'bout it." Woman nods calmly, and eats from it. {Insert VO copy about product}. Everyone else in the bar stares down at his or her snacks, and the all the other snacks people are eating at the bar, then back at the woman. She finishes. Satisfied. Throws some money on the bar. Walks away towards the door. Some of the snackers have left their snacks and moved towards where the woman was sitting. They stare at the box, intrigue, yet baffled. Before the woman goes through the swinging doors, she turns back, speaks in a confident voice, "There's a new snack in town...ya all better get used to it..." The bartender nods lightly, stares off towards the door and says, "there's a woman who knows how to snack.” Everyone at the bar is now eating boxes of Glazed Pretzels, laughing have a great time.
{Title & Product shot}
Agency: Young & Rubicam- NY
Client: Glazed Pretzels
“Singles Snack Bar"-TV :30
(Rough draft)
Open on a bowl-shaped building. Sign reads, SINGLE SNACK BAR. A big bouncer is at the entrance, wearing tight T-shirt reading SACK 'O SNACKS/ I CRUNCH U. Cut to inside. The shelves behind the bar have rows of different snacks. (i.e. Rows of Crunchy snacks. Rows of Sweet snacks, etc.). The bartender wipes out some snack bowls with his bar towel. A stunning woman sits alone at the bar, looking bored as she sips her drink. A few stools down sits a friendly looking guy having a drink, minding his own business. Various men come up to the woman and hit on her. They're all good looking, but are pretentious jerks. She blows them off one by one.
VO: When it’s snack time. The same old choices don't always excite you. You think, maybe you want something sweet...
Guy #1 (to woman): ...he baby, I got some freshly baked cookies over at my table
VO (continues): ...but suddenly you change your mind. You think, maybe something crunchy
Guy #2 (to woman): Hey 'sugar' you look like you need a little crunch in your life.
VO (continues): ...but finally you decide, that's not gonna do it for you either
The woman is frustrated, then glances over at the friendly guy a few stools down. She's a bit surprised he hasn’t hit on her too. He looks like he’s hiding something.
VO: You want the perfect snack. Something crunchy.... and sweet... All in one.
She catches his eye. Gives him a look. Finally, he leans towards her.
Nice guy (whispering): You want to get glazed?
Immediately, two beefy arms grab him, lifting him out of his chair and towards the door.
Bouncer (off camera): I warned you, buddy. This is for 'single' snacks only.
The nice guy is thrown out the door. The Glazed Pretzels box falls out of his jacket. CU of him reaching for it just as the woman’s hand does the same. They look up at each other and smile sexually.
Woman (sensually): Hmmm... Glazed Pretzels
Nice guy: They’re lightly glazed
Woman: Let’s go snack, somewhere else
VO: Glazed Pretzels. It’s A Pretzel With A Little Attitude.
Agency: Young & Rubicam- NY
Client: Glazed Pretzels
"Snack Man" TV :30
{Rough Draft}
Open on a room with a long line of eccentric looking people. All waiting to present their snack idea to a man (Phil Hartman type) sitting behind a desk. A sign above him reads “Snack Innovation/Sweet & Crunchy Snack Convention”.
POV shot of man as he looks and listens to each person as they step up to the desk and present their snack idea. Quick cuts of them and man’s disapproving reaction to each one. Saying things like’ UhUh, No, Next...After a while, he may scream we need to find something to revolutions the snack world. Downsizing.
Person #1: Fudge Crunchies.
Snack Man: No
Person #2: Popsicrunch
Snack Man: Uhhuhh
Person #3: Creme beu Crunch.
Snack Man: Soorrry
Person #5: Cookie & Cracker sandwich
Snack Man: NEXT!
A big smile beams on Snack Mans face.
He slaps down a legal document for the rights to the idea. Holds out a pen.
Snack Man: Sign right here
Spinning newspaper. Each with different headlines about the new snack and/or pictures of Snack Man holding boxes of Glazed pretzels. Evening News clips. (i.e. new crunchy sweet snack breakthrough...Snack Man touring for Snack Institute. A wax figure of snack man holding a box of Glazed pretzel. “Snack food hall of fame.
Super: 2 weeks later
Shot of the young girl at the desk doing Snack Man’s job.
Snack Man floating in his expensive pool, surrounded by help. Boxes of Glazed pretzels everywhere.
Snack Man: A Snack Contract is a Snack Contract.
Product Shot by pool’s edge.
Snack man (Off camera): Hey, I said more air in my raft Pleeeaase.
.
Agency: Young & Rubicam- NY
Client: Glazed Pretzels
"Snacktuary"-TV :30
{Rough Draft}
Open on a group of people wandering through the SNACKTUARY.
Guide: Please stay together. And pleeease refrain from using flash cameras.
They walk through the SNACKTUARY
Guide: Throughout the history of snacking, this respected Snacktuary has, time and time again, been the forerunners in snack food innovations.
He points to an over-sized potato chip on displayed safely under a protective glass case. Museum light beaming on it.
Guide: Right over here, created some 80 odd years ago is the first known “potato cracker”. This actual chip served as a prototype for what is now the popular snack food we've all come to know and love the, " potato chip".
The crowd reacts slightly. Guide points to a huge junk of chocolate under a protective glass case.
Guide: And over here, back in 1903, we developed what later came to be known as the “candy bar”.
He quickly the intensity of the museum lights beaming on chocolate to avoid apparent melting. Crowd mutters.
Guide moves to a large curtain, center attraction
Guide: Now, please turn your attention over here...to our most recent snack food innovation. In response to the public's outcry for one snack that's both crunchy and sweet, I give you the snack of the future.... Glazed. Pretzelsss!
As the curtain opens, a younger man in a lab coat, having removed the large glass case, sits happily on the display table eating glazed pretzels from the box.
Guide (shocked disbelief): "JOHNSON!!!!!"
Johnson (like a kid with hand caught in the cookie jar): Ssss, Sorry boss…
People finally excited, gather around taking flash photos, and trying product.
Title: Glazed Pretzels. It’s A Pretzel with an Attitude
Agency: Young & Rubicam Inc- NY
Client: Diet Dr. Pepper
“Test Me" TV: 15
Setting: A world that resembles the inside of a mouth. Not the details, but simply the reddish tonality/environment. We see our taste bud character front and center. Not animated, a real human-bud (i.e. Bruno Kirby) wearing a big, stupid, puffy taste-bud costume.
TASTE BUD WITH AN ATTITUDE TALKS TO CAMERA. WEARS A KINGS CROWN ON HEAD.
SUPER: King of All Taste Buds
Taste Bud (challenging): Cm'on. Whatta you got.
LIQUID FALLS.
Taste Bud (confident): Kiwi fruit punch
LIQUID FALLS.
Taste Bud (cocky laugh): peach seltzer...cm’onnn... test me...
LIQUID FALLS
Taste Bud (enthusiastic): Dr Pepperrr..
BUZZER SOUNDS. FLOOR OPENS UP. HE DISAPPEARS. CROWN LEFT BEHIND. CAMERA QUICKLY PULLS BACK OUT OF MOUTH REAVEALING A PERSON DRINKING CAN DIET DR. PEPPER.
VO: It’s Diet Dr. Pepper. The Taste That Can Even Fool Your Taste Buds
Agency: Young & Rubicam Inc- NY
Client: Diet Dr. Pepper
“Dualin’ Taste Buds" TV: 15
Setting: A world that resembles the inside of a mouth. Not the details, but simply the reddish tonality/environment. We see our taste bud character front and center. Not animated, a real human-bud (i.e. Bruno Kirby) wearing a big, stupid, puffy taste-bud costume.
TWO TASTE BUDS IN A SHOW DOWN. OUR MAIN TASTE BUD WEARS A KING'S CROWN.
MUSIC: WESTERN STAND OFF STYLE (i.e. "The Good, The Bad, and The Ugly")
SUPER: King of All Taste Buds.
Other Taste Bud (challenging): King, huh?
Taste Bud (cocky): That's right
Taste Bud (challenging): Pour
LIQUID FALLS.
Taste Bud (confident): Decaf Ice Mocha
LIQUID FALLS.
Taste Bud (flinching from heat): Red Zinger Tea
LIQUID FALLS.
Taste Bud (enthusiastic): Dr Pepperrr...
BUZZER SOUNDS.
Other Taste Bud: Wrong!
FLOOR OPENS UP. TASTE BUD DISAPPEARS. CAMERA PULLS OUT OF MOUTH TO REVEAL PERSON DRINKING CAN OF DIET DR. PEPPER.
VO: It’s Diet Dr Pepper. The Taste That Can Even Fool Your Taste Buds
Agency: Young & Rubicam Inc- NY
Client: Diet Dr Pepper
“Eye on The King" TV: 15
Setting: A world that resembles the inside of a mouth. Not the details, but simply the reddish tonality/environment. We see our taste bud character front and center. Not animated, a real human-bud (i.e. Bruno Kirby) wearing a big, stupid, puffy taste-bud costume.
TASTE BUD LOUNGES IN A WHITE BEANBAG CHAIR (SORT OF RESEMBLES A TOOTH). KING'S CROWN ON HEAD. TOOTHPICK IN MOUTH.
SUPER: King of All Taste Buds
Deep Voice: King huh?
Taste Bud (cocky): Who’s that?
Deep Voice: Left eye.
Taste Bud (challenging): Pour
LIQUID FALLS
Taste Bud (confident): Double Cappuccino
LIQUID FALLS
Taste Bud (French accent): Orange parfait aide
LIQUID FALLS
Taste Bud (enthusiastic): Dr Pepperrr...
BUZZER SOUNDS.
Deep Voice: ...Adios
FLOOR OPENS UP. TASTE BUD DISSAPPEARS. CROWN LEFT BEHIND. CAMERA QUICKLY PULLS BACK OUT OF MOUTH REVEALING A PERSON DRINKING A CAN OF DIET DR. PEPPER.
VO: It’s Diet Dr Pepper. The Taste That Can Even Fool Your Taste Buds
Agency: Young & Rubicam Inc- NY
Client: Diet Dr. Pepper
“Flashback” TV: 30
(Spot is based on a campaign that featured two Diet Dr Pepper Delivery Truck Drivers in every: 30-second spot produced for several seasons)
MUSIC STARTS (DDP theme adapted to a 70’s hit song)
SUPER: 1972. Somewhere in America.
SUMMER DAY. SUBURBAN STREET. TWO 8-YEAR-OLD BOYS DRINKING DDP WALK DOWN THE SIDEWALK. EACH PULLS A RED RADIO FLYER WAGON. COLLECT EMPTY BOTTLES & CANS (DDP) FOR 5 CENT DEPOSIT. NEIGHBORS FINISH DDP. CALL OUT FROM WINDOWS, YARDS, GARDENS, LOUNGE CHAIRS, ETC.
Neighbors #1: Tony could you pick me up some Diet Pr. Pepper....
Tony: no problem Mrs. Johnson
Neighbor #2:Dan I’m out of Diet Dr. Pepper, be a good boy and pick me up a couple...
Day: You got it Mr. Smith...
Neighbor #3:...Tony how ‘bout grabbing me a few Diet Dr. Pepper on your way back...
Tony:...be right back Mrs. Holly...
Other neighbors (overlapping):..three for me... me too.. one here
MUSIC BUILDS. THE BOYS POLITELY WAVE, BUT START MOVING QUICKLY, EVEN BREAK INTO A RUN. TONY LOOKS OVER AT DAN, WHO IS STILL ABLE TO SIP HIS DDP WHILE ON THE MOVE. NEIGHBORS
VOICES IN BACKGROUND.
Tony(ponders)wonder what we’re gonna do when we grow up...?
Dan(winded): don’t know, but it sure is a thirsty world out there...
DISSOLVE TO1998. MUSIC FULL. TONY AND DAN ARE BEING CHASED
DOWN A SIDEWALK BY PEOLE WHO WANT MORE DDP, THEY EACH PULL A HAND TRUCKS FILLED WITH DDP.
Tony (calling out to Dan): ...this what you had in mind.
Dan (breathless): ...I didn’t think it’d be this thirsty...
VO: Diet Dr. Pepper. The Taste You’ve Been Looking For.
Dan (Off camera): Keeeep ruuunnning...
Additional Misc. TV Script Samples
Agency: Young & Rubicam Inc.-NY
Client: Chef Boyardee TV :30
Product: NBA pasta noodles
"Shaqzilla" {With Shaqeille O'Neil} TV :30
1.Video: CITY SKYLINE
Audio: SFX: ENORMOUS FOOTSTEPS APPROACHING.
2. Video: CU. HUGE SNEAKER SLAMS DOWN ON CITY STREET.
AUDIO: SFX: "BOOM"
3: Video: SHAQ PICKS UP HOT DOG STAND, ETC. DISSATISFIED. PUTS IT DOWN.
Audio: SFX: CITY NOISE. PEOPLE’S REACTION
4. Video: CU. HUGE HAND RIPS BASKETBALL ARENA OUT OF GROUND.
Audio: SFX: FOUNDATION BREAKING.
5. Video: INT. ARENA SHAKES. PLAYERS, BALLS, NETS, ETC. TOPPLE OVER. FUNNEL TOWARDS DOOR.
Audio: SFX: SCREAMS. BUMPING. BANGING
6. Video: EXT. CU. SHAQ TEARS SATELLITE DISH OFF NEARBY BUILDING. SHAKES CONTENTS FROM ARENA INTO IT. AS CONTENT FALLS OUT, TRANSFORMS INTO NBA PASTA.
AUDIO: SFX: SCREAMS FADE
Sports Announcer (off camera): TIME OUT! Shaq’s hungry
7. Video: CU OF VARIOUS NBA PASTA SHAPES.
Sport Announcer: ...he wants new NBA pasta by Chef Boyardee. All-Stars, Shooters & NBA Jam. Three cool pastas with lots of fun basketball shapes
8. Video: CU SHAQ PICKS UP WATER TOWER. DRINKS. TRIES TO PLACE IT BACK CAREFULLY. IT TOPPLES OVER.
Audio: SFX: TOWER BEING TORN FROM GROUND
Man: Not the water tower again...
9. Video: SHAQ WALKING AWAY. VOICE SHATTERS WINDOWS SHATTER. CRACKS BUILDINGS. PEOPLE COVERING EARS
AUDIO: SFX: MMMMM.... PAASTAA
10: VIDEO: PRODUCT SHOT OF 3 NBA PASTA CANS.
SPORTS ANNOUNCER: NBA PASTA BY CHEF BOYARDEE. JAM DOWN A CAN.
AUDIO: SFX: BOOOM. ONE FINAL FOOTSTEP
Agency: Young & Rubicam Inc.-NY
Client: Mercury Sable
“Boris" TV: 30
IMAGINE TV Logo. Camera pulls back. Studio audience. Applause sign. SFX: Audience Applause
Anncr: Welcome to Imagine TV. With special guest, psychic Boris Karnov...And from our studio audience, Mr. Bill Jones.
Boris places index finger on his temple. His other index finger on Bill’s temple. Boris closes his eyes.
Boris(bad Russian accent): Silence (applause stops)...I see a beautiful bird
Camera zoom into Bills head. Sable driving on country road
Bill: (Shakes his head) no
Boris(intense): ... majestic mountains
Cut to Sable driving through city streets.
Bill (apologetically): Ahh sorry
Boris peaks out one eye. Technician offstage drinks bottled water
Boris (worried): Aahh water
Beauty shot of Sable driving.
Bill (mockingly): Aaah...Nooo.
Boris (searching): You drove here
Bill (casually): Yeah
Boris throws up hands, demanding applause. Anncr. jumps in
Anncr (faking astonishment): ...the spectacular Boris Karnov,
“Applause” sign. Reluctant applause.
Beauty product shot Sable
Anncr (off camera): Imagine TV is sponsored by Mercury Sable.
Boris (off camera.): You drive a Sable!
Bill (off camera): YES!
Anncr (Off camera): ...is there no limit to his powers?!